Agenda

7:30am-6:00pm	Registration & Hospitality Desk	Laura Silverman	Foyer
7:30am – 8:15am	Continental Breakfast		Studio 1
8:00 am – 12:00pm	Summer Seminar General Session		Studio 2,3,4
	Summer Seminar Opening Comments	Francis Purvey Site Florida President
	Welcome to Sunny Fort Lauderdale	Nicki Grossman President of the Greater Fort Lauderdale Convention & Visitors Bureau
	Keynote Presentation – The Triple Witching Hour Three Forces Transforming the Incentive Travel Industry: presented by Peter Yesawich, one of the nation’s foremost marketing experts in the travel, leisure and lifestyle industry who is frequently cited in The New York Times, Wall Street Journal, USA Today and more. *  Sponsored by Starwood Caribbean Resorts	Peter Yesawich Chairman & CEO Y Partnership
	State of the Industry: Fay Beauchine, President of Site International Foundation will present the state of the industry discussing: *  International Site Foundation: research update *  US Travel Committee *  Current Industry Trends *  ROI: Incentive travel & positive engagement	Fay Beauchine Carlson Marketing President, Carlson Marketing Worldwide-Engagement and Events
10:30am – 10:50am	Morning Refreshment Break *  Sponsored by the W Fort Lauderdale		Foyer
	The Incentive Research Foundation’s Anatomy of an Incentive Travel Program: showcases the end-to-end economic impact of all the stakeholders of travel incentives – from sponsors to winner, to the final destination.  This case study presentation led by lead researcher Kimberly Severt, PhD will highlight key findings, and take-aways of the study with insights and follow-up from the study’s observed company.	Richard Weinstein, CITE Trustee, Incentive Research Foundation  Kimberly Severt, Ph D. Assistant Professor, Rosen School of Hospitality     Dahlton Bennington, CMP CMM Dir. Business Meetings Services SFN Group
	Strengthening Value Proposition Workgroups: All participants will review the proof points of the morning presentations to better articulate their value proposition as individual to both their clients, colleagues and businesses.	Kimberly Severt, Ph D. & Dahlton Bennington, CMP CMM
12:05pm – 1:00pm	Networking Luncheon		Studio 1
1:00pm – 2:00pm	Partnership Roundtables: will offer participants a variety of opportunities to learn actionable ideas to further accelerate growth and motivation for higher performance.  This exercise will leverage the expertise of our high performing industry leaders by making them available in a relaxed, informal setting to share their success strategies in many different subject areas. Participants will be able to visit with as few or as many experts as they like to hear them share their experiences and best practices and field questions.	Partnership Roundtable topics*  Site & Int’l Site Foundation *  Incentive House Updates *  Cruise Industry *  DMCs *  CVBs *  Hotels/Resorts	Studio 3
2:00am – 2:45pm	Industry Advocacy Update: CEO of Site Global, Brenda Anderson, is a key player in efforts to lobby government and media on the importance of meetings and events to the economy. This session will provide an update on the industry coalition’s progress and current initiatives for our $244 billion dollar industry.	Brenda Anderson Chief Executive Officer, Site Global	Studio 2,3,4
2:45pm – 3:15PM	Afternoon  Refreshment Break *  Sponsored by the W Fort Lauderdale		Foyer
3:15pm  4:45pm	Value of Incentives Panel Discussion: Top industry leaders discuss their best in class practices of incentive programs and how they drive performance and increase the bottom line.  Panelists include representatives from top incentive houses, corporate planners, incentive buyers and destination professionals.	Moderated by Christine Tascione of the Greater Fort Lauderdale Convention & Visitors Bureau	Studio 2,3,4
4:45pm – 5:00pm	Summer Seminar Closing Remarks	Francis Purvey
6:00pm – 7:00pm	Networking Reception: Please join us for an early evening of extraordinary learning, meaningful networking and a lot of fun with Site Florida sponsors and industry supporters.		Foyer
7:00pm – 9:00pm	Summer Seminar Dinner		Studio 2,3,4